With further reflection on our animatic we have decided that the metaphor of the relationship being a drug is not as clear as we want it to be. We have decided that we need to work on hinting that the female lead is a metaphor for drugs throughout so that the reveal at the end creates a moment of revelation and hits with impact.
To help create this moment of impact, we have decided to make a much more sinister end to the narrative. As the main character will be giving up drugs, this involves giving up "her". In order to make this a really interesting and jaw-dropping moment, we have decided that our main character is going to murder "her" as a symbol of him getting rid of her completely. This will be made even more hard hitting with fast paced editing and lots of close ups.
This is a complete contrast to the feminism theory by Andrew Goodwin which states that women's bodies are presented in a voyeuristic manner. In our narrative, our female role is very powerful and has a lot of control over the male up until he kills her. This is directly subverting Goodwin's Feministic theory in music videos and the reason that we have done this is to ensure that our narrative comes across clearly. The female lead needs to be very powerful, not passive otherwise it would be easy for him to get rid of her. She needs to have some sort of hold on him in order for the storyline to work the way we need it to. This does put a really interesting twist on our plotline which we think will be really effective if we do it right.
We can also link this ideology of the powerful female to the theory of Visual Pleasure and the Male Gaze, proposed by Laura Mulvey. This theory states that female characters are often represented as passive objects of male sexual desire. Our female lead is going to be an object of male sexual desire, so in this way we are conforming to this theory. However, our female lead does not have a passive role as stated above. She is very powerful and strong which therefore subverts this theory proposed by Mulvey.
This is a complete contrast to the feminism theory by Andrew Goodwin which states that women's bodies are presented in a voyeuristic manner. In our narrative, our female role is very powerful and has a lot of control over the male up until he kills her. This is directly subverting Goodwin's Feministic theory in music videos and the reason that we have done this is to ensure that our narrative comes across clearly. The female lead needs to be very powerful, not passive otherwise it would be easy for him to get rid of her. She needs to have some sort of hold on him in order for the storyline to work the way we need it to. This does put a really interesting twist on our plotline which we think will be really effective if we do it right.
We can also link this ideology of the powerful female to the theory of Visual Pleasure and the Male Gaze, proposed by Laura Mulvey. This theory states that female characters are often represented as passive objects of male sexual desire. Our female lead is going to be an object of male sexual desire, so in this way we are conforming to this theory. However, our female lead does not have a passive role as stated above. She is very powerful and strong which therefore subverts this theory proposed by Mulvey.
We think that this will make a much more interesting ending and will create more than just an 'ah' moment, something much more sinister will come as more of a shock to the viewer. If we manage to hint very subtly that she isn't real throughout the video, this could be a really interesting ending to the video as the audience will go back and watch it again and see all the clues they missed.
We did a brainstorm about different parts of the narrative and how to create a lot of interesting moments in the video.
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