Tuesday, 15 November 2016

Advert Analysis 4 - Kasabian

This is the advert for Kasabian's creatively named 'Kasabian' album. As you can see, the main image is artwork rather than a shot of the band and what I particularly like about this is how the blocky style of the font and main image uses dark and light to give it the look of something which greatly resembles soviet propaganda from the 1940s. It is this idea which they have played on and the consequence of this is that it is striking but also quite imposing despite the lack of colour.

This, like real propaganda, is very eye-catching and by having an image which requires you to pay attention to it to understand what it is. It's very effective in doing this and  so works well as an advert in that respect. The originality of this image also sets it apart from other adverts well which is what makes it work and seem like professionally done poster.

Underneath the image, the advert has more information about the album which although could be argued isn't maybe necessary, lists their most popular songs in order to jog the memory of the reader and persuade them to get the album. It also says in smaller print which of the formats the album is available in which is a nice touch.

In general, this advert serves to prove that adverts can be just as successful for having artwork as it can having band members in it. We ourselves may go down either route depending on what we all visualise but are both equally as viable at this point in time. However, whatever we decide to do, we need to make it original yet conventional. 


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