The style and design of this digipak helps to reflect the name of the album, 'Riot'. It is all very chaotic with text filling all of the blank spaces. This is done on the front and back cover as well as the inside left cover. I think this is most effective on the back of this digipak because the back has the tracklist on it. The way in which this has been done is really creative as the messy, chaotic text format is still there but it has been made clear where the tracklist is because it has been put in red font. This immediately attracts your attention and draws your eyes straight to the tracklist, which is one of the most important features of a digipak because this is ultimately what people want to know before they purchase the album.
In terms of the images used, there are 2 band images, on the front and back of the digipak which are the 2 out of the 4 sides the consumer is able to see before they have purchased the album. This clearly shows the consumer who's album it is since the band name isn't really as prominent on this example. The way these images have been edited is also quite interesting as it has a comic book-like picture and it's all in black and white which has connotations of contrasts between dark and light, good and evil etc.
Having an image of the band on the front of the digipak isn't something we have come across very much in our genre when we have been doing research, however it works really well here and makes it really clear who the artist is. This proves that although an idea is unconventional, it can still work well on a digipak when well executed and it's this which keeps our options un-restricted when it comes to our own digipak.
The colour scheme is black, white and red. This is quite a basic colour scheme but it works really well for this particular digipak. White and black, as I said has connotations of the contrasts of good and evil, and red can have connotations of anger, lust, passion, love etc. In an album with the title 'Riot', this can be quite interesting to think about because white and black are obviously complete polar opposites and things that are so far apart, usually don't go together well, hence a riot. In terms of the red, lust and anger can also have connotations of arguments and rioting if you think about it in a certain context. This has been very well thought through and it is very clear from looking at this.
In terms of the font style used, it is very messy and not clean cut. There is also a huge range of font sizes used, which I think again communicates the unstable nature of the songs on the album and therefore represents the overall theme of the digipak extremely well. From this, we will consider a range of different fonts before we make our digipak in order to ensure that we give our text the desired effect.
Overall, I think this digipak is really effective in the way that it uses its appearance to represent and communicate the main theme of the album, which is normally based on the single in the album. This is something we will have to think about when we look at creating our own digipak. We will have to really discuss whether we include an image of the band on the front of our digipak because from our research, this is not conventional so whether we decide to stick with conventions or subvert them is something that needs a lot of thought beforehand.
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