Wednesday, 16 November 2016

Advert Analysis 5 - The 1975

For this The 1975 advert, it is immediately noticeable that the black and white colour scheme makes it's design work. This is due to the extreme contrast between the images and font and the background which gives it an almost timeless effect as a colour pallet used on an advert can often show it's age. This therefore could be 2 or 20 years old and not appeared to have aged very much at all.

The font for The 1975 is similar to if not the same as the font which they use on their gigs and some of their albums. This font not only looks good but it also reinforces the logo and it's image as a whole. This is something which we will try to do ourselves between our advert and our digipak, creating a sense of familiarity for those who see either.

The image itself is a fairly standard 4 shot which you would expect from an advert and so although it is basic, it's a conventional shot which clearly displays all of the band members' extremely moody expressions. The attire which they wear is also conventional of a band of this genre, wearing jackets and hoodies which looks right for the type of band that the poster is representing.
 
In terms of the information that is included on this advert, it is kept to a minimum and is very concise which is effective because it tells the consumer everything they need to know without including so much text on the page that it becomes overpowering.

Overall, the biggest thing which we should take away from this poster is the use of colour as choosing colour (or there lack of) as the use of it here makes it not only seem very clear and concise but also quite artistic in the way that the white background blends into the image behind perfectly.


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