Monday, 21 November 2016

Digipack Analysis 4 - 30 Seconds To Mars - A Beautiful Lie

This is a digipak from 30 Seconds to Mars for their album 'A Beautiful Lie'.  The front cover shows the logo (three human skulls) of the album in the foreground and thousands of crying faces in the background.  This has been done to show that the songs in the album are going to be quite gloomy.  This also relates to their genre and the bands' image.  The colour red is primarily used which could also indicate the sorrow which is conveyed through their music.  We can use this to help with our digipak design as we will incorporate the emotions represented in our music video, into the album cover.  We will also present the band logo on the front cover as 30 Seconds to Mars have done here.
          For The back of the digipak, they have once again used red to keep up the same theme for their album.  The small white text is the track list and it has been made white so that it is easy to read on the red background.  It Is also another colour which is used throughout the digipak.  In our own digipak we will have our track list in small text.  However, we will have an interesting image as the background to represent our theme.
          The inside page is another logo/design.  This design is quite intriguing as it utilises symmetry whilst having an 'X' in the centre, almost as if to infer that the contents of their album are important and the 'X' marks the spot.  We will use a relevant image on the inside of our digipak, but not a different logo.
          The discs have once again used and 'X' to follow up with the representation that their songs are some kind of treasure.  They have also used black, red and white as these are the colours that are present throughout their digipak.  This makes the digipak attractive to the fans.  We are going to use an image that speaks for our video and albums' vibe.
         

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